Attribute for <TD ...>
BGCOLOR = color expression

BGCOLOR sets the background color of a single cell in a table. For example, this code sets the background color of the "grapefruit" cell to pink:

this code	produces this
<TABLE CELLPADDING=8> <TR> <TD>lemons</TD> <TD BGCOLOR="#FF6699">grapefruit</TD> </TR> <TR> <TD>bananas</TD> <TD>pineapple</TD> </TR> </TABLE>	lemons grapefruit bananas pineapple

You can also set the background colors of the entire table with <TABLE BGCOLOR="..."> and of rows with <TR BGCOLOR="...">.