Attributes for <EMBED ...>
HREF = "URL"
TARGET = "text string"

Usage Recommendation
don't use it

HREF and TARGET allow you to make the media object into a hyperlink. They work just like their counterparts <A HREF="..."> and <A TARGET="...">. Note that you have to click somewhere besides the controls area to follow the link. The use of these attributes in <EMBED ...> is an MSIE extension.

this code	produces this
<EMBED SRC="../graphics/clickme.avi" HREF="../" AUTOSTART=TRUE LOOP=TRUE WIDTH=115 HEIGHT=60 CONTROLLER=FALSE ><BR> <A HREF="../">Home Page</A>	Home Page

HREF can also be used with a sound, but because the user has to click somewhere besides the controls to follow the link, it is hopelessly difficult to communicate that the sound is a link:

this code	produces this silly link
Click in the sound area but not in the controls to go to the home page <EMBED SRC="../graphics/sounds/helloo.wav" HREF="../" HEIGHT=100 WIDTH=144 >	Click in the sound area but not in the controls to go to the home page

HREF used in <EMBED ...> is probably just getting too fancy. It only works with MSIE, and because it is so unusual, most users won't realize the movie is a link. This is one trick it is probably best to avoid.