Attribute for <BGSOUND ...>
LOOP = INFINITE | number of loops

Usage Recommendation
Use with great caution. This is a major way to annoy people.

LOOP says how many times to loop the background sound. LOOP can either have a finite value (1,2,3 or some other number) or INFINITE which tells the browser to play the sound over and over forever. LOOP can be very annoying. Use it sparingly, or better yet, not at all.

this code	produces this
<BGSOUND SRC="helloo.wav" LOOP=5>	this page is really annoying this page
<BGSOUND SRC="helloo.wav" LOOP=INFINITE>	this page is really, REALLY annoying this page